A legacy of real estate. A mastery of real estate marketing.
When it comes to high-quality real estate news media, we drive the conversation more than any other brand. Our PR team has a strong track record of securing thousands of press placements annually for our properties and agents in relevant media outlets, from prominent publications in the areas we serve to respected national and international news sources.
Our award-winning website — available in 14 languages — attracts more visitors than any other luxury real estate website. Our relationships with leading media outlets increase traffic to our site and generate significant exposure for our listings. In 2023, sothebysrealty.com had the most visits in its history.
With over 93% of homebuyers searching for homes online, it is essential that our brand presence is prominent on search engines. Through our evolving digital strategies including regional and global search engine marketing, Google AdWords, and dedicated agent and property campaigns, we continue to drive the most qualified homebuyers to sothebysrealty.com, maximizing the potential for our listings to be found quickly on the web.
We know first impressions are so important, which is why we invest heavily in creating exceptional video content for the properties we bring to market. Our listings are featured on our YouTube channel, which boasts over 2.4 million views. Sotheby’s International Realty’s award-winning YouTube channel has more video views and subscribers than any other real estate brand, with over 175 million views and over 394,000 subscribers.
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